Hershey recently announced a new web site touted to be “the ultimate resource for all things chocolate.” As the editor and publisher of chocophile.com I thought I’d wander on by and find out for myself. ...

AllChocolate.Com is a flash-y site with lots of content and lots of visual sizzle. Unfortunately, the sizzle quickly gets in the way of the delivery of the content. Eating chocolate does not make my hyper or give me headaches, but trying to navigate this site manges to do both. There is lots of great information here, but finding it takes a lot of work.

The downside of the site can be seen on the Resources page. Where are the links to premium chocolate other than Hershey companies? You won’t find them. Ultimately, while there is a lot of good information, the focus on Hershey-only products means that AllChocolate.Com falls far short of the promise in its name.